Case Study
Learn. Find. Arrange.Play
© 2023 designer.bhaiyya. All Rights Reserved
UI/UX DESIGN SCHOOL
designer.bhaiyya
Problem
Statement
• No personalized sport coaches available.
• Lack of infrastructure for the sports enthusiasts.
• Lack of knowledge of physical activity guidelines.
• No digital platforms available for skilled trainers or guides.
• Inability to access mentor's background & experience.
• Gender Inequality in terms of salary.
Possible
Solutions
•A platform where users can discover & book sports venues, classes, and activities or tournaments around them.
• Players can connect with other players and teams to set up matches. •You can watch videos & practice anytime, anywhere at your convenience.
•It would allow the mentors to carefully manage their batches, and players' workload.
DESIGN
PROCESS
DESIGN
STRATEGY
ROLES
1.Discover
2.Define
3.Ideate
4.Design
5.Testing
Affinity Mapping
User personas
Empathy Map
User journey map
HMW
User flow
Card sorting
Information Architecture
Wireframes
Hi-Fi Designes
Prototype
Usability testing
Feedbacks
Reviews
User research
User Interview
Competitive Analysis
General
Tesk
02
Selection of couces
Booking venues and tournaments
Find suitable coach
Get connection with unknown people
Show case your achievement with connected people
Creating a patform where users can discover and book sports venues, classes , and activities or tournaments around them
Business
Goals
01
Easy Booking venues and tournaments
Selection of suitable coach based on availability
Feedback
User friendly
Sucess
Factor
03
Target
User
04
Sports person
Potential students from rural area
School/College Students
Working professionals
DISCOVER
DEFINE
DESIGN
USER
RESEARCH
User research focused on the understanding of the user behaviors, their needs, and their motivations through an interview, observation techniques, task analysis, and other feedback methodologies.
There are two types of research:
Quantitative Research
Qualitative Research
COMPETITIVE
USER
Qualitative
RESEARCH
Quantitative
RESEARCH
ANALYSIS
FLOW
What is your gender?
18 to 20
21 to 25
26 to 30
31+
What is your current status?
Working
Studying
Yes
No
Would you like more support in
terms of finding a local club to join?
Daily
Weekly
Monthly
Yearly
How often do you participate in
sports or physical activity?
Online
Offline
Which mode of training do you prefer?
Cricket
Hockey
Swimming
Basketball
Table tennis
Volleyball
Badminton
Kabbadi
Carrom
Football
Chess
Interested Sports
1-2 Hours
2-3 Hours
3-4 Hours
4+ Hours
How many hours a week, an average, do
you participate in sports or physical activity?
We have created an online form to collect the number of responses from user point of view to find the issue faced by them
We have taken one on one interview with the user to find the difficulties, user behaviour and issues they are facing in building their carrer into sports
User Interview
User Interview questions:
What is your Name?
Currently are you working or studying?
What are your interested sports and why is it?
In what role or position would you like to Play?
Do you have any coach or mentor who guides you?
How often do you participate in sports and physical activities?
How many hours in a week on average do you participate in sports?
Have you ever represented your state/regional/club in sports?
What’s your thoughts on getting knowledge, training, Online or offline?
How can you differentiate the mode of learning between online and offline.
60 % of users are 21-25 years age group categories
we have finalized around 10 sports which are frequently played
Around 42% of users playes once in a week regularly
65% of users spends minimum 1-2 hours for playing
About 75% of users looking for a good club or coach to grow their career
90% of users looking for offline mode
Insights from User Research:
High User Experience
High Features
Low Features
Low User Experience
USER
PERSONA
Mahi Raman
Age: 19
Location: Bengaluru, Karnataka
Occupation: Student
Education: National college Jayadeva, Bangalore
Bachelors in computer application
specialization in data science
Status: Single
Personality
Learn or improve artistic skills
Have leisure time from tiresome work
Connect with people who have same mindset
To pursue passion and make it a side hustle
Learn or improve artistic skills
Have leisure time from tiresome work
Connect with people who have same mindset
To pursue passion and make it a side hustle
It would be great if I get a proper training
I would have played for International level,
If I get a proper coach
I need
I want to be a National Athelete.
I want to represent my county in an international level.
I want to attend classes for 2 sports in one place
To get a on the ground training with personal coach.
Emi option to pay for my personal coach.
Review and feedback section to get the better understanding on the background of the coaches.
Playo
Snapchat
Needs & Expectations
Goals & Motivations
Pain Points
Wants
Apps
Story
Mahi is a 19 years old bright girl who is pursuing her Bachelors in Computer Applications specialization in Data science at National College, Jayadeva, Bangalore. She is an athlete and a tracker. She has been an Asian level athlete since 4 years. She has been into sports since her school time. She had a personal coach named Indu Rani who trained her during her school days. She went for Nationals and State level also. she is very inspired from the famous athlete Hima Das, who is an Indian sprinter from the state of Assam. Her hobbies include playing sports, doing workout, gym, painting and shopping. She workout 6 days in a week for 1.5 - 2 hours on an average. She is very fit, healthy, independent and a bold individual.
JOURNEY
MAP
Attention
Pain Points
Attention
Social media and ads marketing
Refer and earn point
Easy reach to nearby venues and host event
Informative resourses to learn tips and techniques and improve your game
Recommendations based on the activities and interests
Commmunity building and meeting new playpals
Discounts offers,upcoming tournament
Intrest
Single click Signup through mobile, mail and social media
Desire
Easy and multiple payment methods
Offers and referral codes
Flexibility on managing bookings
Identify
Manage booking
Recommendations acoording to location and interest
Get progress report
Stages
Entice
Enter
Engage
Exit/Extend
Searches for platforms to learn & booksports venues
Compare Prices
Read Reviews
Download the app
Login via OTP/mail/social media
Fill the details and sign up
Homepage,offer, explore,veues and upcoming tournament
Choose sports,book Venue and host events
Enroll/pay/subscribe
Complete booking
Get booking details
Write review
Customer journey map represents the whole journey of user Entice to Exit. It illustrates the user flow according to user experience. It shows which things make user happy or frustrated using emotions.
User flow is a process where we define the structure of the process of user navigation though out the app. It takes user from entry point through a set of steps towards a sucessful outcome.
TASK
FLOW
Task flow is a straight forward structure of tasks in one direction. In this user performs whole task in a single flow. It also contain specific task group such as walkthrough, Subscription or other activities.
Login/Signup
Choose your sports
Home
Select category
Booknow
Select payment method
Booking confirmation
Back to home
Choose Courses, Nearest venue, Tournament or Find my Coach
Select a Courses, venue, Tournament or Coach
CARD
SORTING
In this we have organise topics into categories that makes sense for us and it also help us in labelling the groups
INFORMATION
LOW-FIDELITY
HIGH-FIDELITY
USABILITY
ARCHITECTURE
WIRFRAMES
WIRFRAMES
TESTING
Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks.
Platform
Business Model
Rating on Playstore &Apple store
Cost (Expensive or Affordable)
Live Classes
Content Type
UI
Mode of learning or playing
Gaps to Bridge
Target Audience (Age group)
PC & Mobile
Paid Courses
4.1 * 254
Both
Film, Music, Arts & Sports
Clean and user Friendly
For all age group
Online
Great thumbnails, simple UI, CTA’s
Few choices to explore
PC & Mobile
Paid sports venue, coach
4.5 * 365
Affordable
Sports coach available (Paid)
Sports
Easy and well defined
Adults
Offline
No option for booking cancellation
PC & Mobile
Paid sports venue, coach
4.5 * 2.8k
Affordable
Sports coach available (Paid)
Sports
Simple, elegant and user Friendly
For all age group
Offline
Limited venues for specific sports
App needs a lot of improvement
Mobile
Paid sports venue, coach
3.5 * 55
Affordable
Sports coach available (Paid)
Sports
Need to improve
Kids and adults
Offline
Login options are not flexible
App is only live in 5 major cities
PC & Mobile
Free for everyone
4.9 * 11
Free
Toon Animation
Sports
Interactive and animated but need to improve
Kids
Online
3D Animation
Only for kids
Fewer Choice (only online)
IDEATE
Usability testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.
The goal is to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product.
We tested our prototype with 5 diffetent users and it has been done in person
We told user to book a venue or course and go through process the payment gateway and feel the experiance
Booking of venue is easy and simple
Course catogaries are made so that we can easily find our course
We can find the nearby coaches easily by filter
You can add few more sports to it
Task Assigned
Usability Feedback:
They are typically concept sketches, a set of drawings or storyboard, representing the skeleton of the interface. The next level up is a low fidelity wireframe. Low fidelity wireframes include the most basic content (not interactive).
Design statergy
Affinity mapping
User flow
Visual Design
Prototyping
Customer journey map
How might we
Information Architecture
Empathy mapping
User Persona
User Research
Market research
Usability testing
Wireframes
It took
!4
weeks
to complete
Designed
30+
screens
and Enjoyed it!
Designed for
iOS &
Android
both Platforms.
Tools
Used
UX CASE STUDY
SPORTSGURU
One stop solution for learn sports and sports related activities.
About
the Project
A sports app is a great way of pushing information to users – and allowing them to connect with us in turn, whether by buying tickets for events or booking time on the court. Sports is ultimately about people – and apps connect them. The intent of this project is to focus on providing personalized sports coaching to athletes or sports admirers in the solace of their time. We want to give our users a digital platform where they can find experienced sports mentors according to their needs, book offline/online classes, connect with other players and buy tickets for tournaments & events.
EMAPATHY
MAPPING
Says
Does
Thinks
Feels
I want to spend more time for things that I love to do.
I want more free time from my work.
I want to meet people with my interests in Sports.
I want to master new skills and specialise in a creative skill.
I am browsing different courses online & offline.
I need to manage my budget and research about course fee.
I will need to balance both my work and sports.
There are so many new online courses coming up.
Offline classes are better than online classes of Sports.
Online classes are more convenient than offline classes.
Many people are changing careers or having a side hustle by learning skills online.
I will be able to reduce my work stress.
I will finally be able to fulfil my dreams.
I will finally be able to fulfil my dreams.
I will have to set aside a lot of my free time to learn new skills.
In order to get deeper understanding about User Behaviours and decisions, I used Empathy mapping method. An empathy map is a collabrative visualization used to articulate what we know about a particular type of user.
SPORTSGURU
Splash Screen
Walkthrough Screen
Signup/Login
My Account
Home Page
Categories
Payments
Sort/Filter
Mentor Details
Logo
About application
Create a Profile
Categories
Edit my Profile
Nearest Venue
Payment History
Nearby Coach
Name
Search Bar
Payments
Tournament
Payment methods
Duration
Achievements
My achievements
Find my coach
New payment
Fees
Age
Chat
My Courses
Courses
Order History
Date & Time
Academy Location
Contact Details
EMI Options
Calendar
Refer to friend
Your Profile
FAQs
My Wishlist
Settings
My Learnings
Course Progress
Join Live classes
Privacy Policy
Browse Mentor
Terms & Condition
Email/Notification
Points & Badge
Help
Credits
Logout
News & Highlights
Browse a mentor
Login/Signup
Permission to
access Location
Latest offer
& Sale
Upcoming demo
classes
View my
membership
Years of
Experience
Pick Interested
sports
Find Suitable Mentor
Online/Offline
Find Nearest venue
